Car dealer

Qualitative marketing research

The advantage of qualitative research is obtaining in-depth information and direct feedback. It enables you to quickly understand your customers and their feelings and motivate them. Through test questions and unbiased discussion, you will find answers to the questions “How” and “Why”, which are the keys to your success.

We do not just rely on the standard question and answer format, but instead, the whole discussion is led by a moderator with knowledge of the issues, products and relationships in the automobile market, which enables us to achieve extraordinary results. Some methods used:
  • focus groups
  • mini-groups
  • in-depth interviews
Our contribution and added value for the client is our long-time specialization in the automobile market.